Business Strategy is the lifecycle of your enterprise. From identifying the best customers to creating lasting relationships. Notice, two words used in the BROCS methodology that differ from traditional nomenclature are ‘Marketing’ and ‘Sales’. Instead we refer to creating Awareness so the potential customer can Evaluate your value proposition. BROCSway is built on the natural lifecycle of providing value to create mutually beneficial relationships between your company and customer rather than forcing a product or service with the sole purpose of creating profit. BROCSway is the mindset the allows you to succeed in our instant-feedback, customer-social-media-posting world. Every aspect of your Business Strategy must reflect that approach.
Your customer is the most important element of your business. Close your eyes. Imagine you are your customer. This could be an individual consumer or a decision maker for a company. Describe their day from beginning to end. What’s their daily routine? Where else do they go? What are they trying to accomplish? What job in their business or life are they trying to complete better and/or more efficient?
BROCSway will help you answer these questions and many others to properly identify the best target market for you business today and tomorrow. We breakdown everything, including; personas, keyword trends, and size of market.
How will you get your Target Market’s attention? If you’re business is online, do you seek to become omnipresent; should your Target Market sees you everywhere they go? Note, when starting out, dabbling in the successful approaches to each platform can often lead to failure. You can’t just ‘use social media’. You need a strategy; a plan that states exactly how you will not only create content but also interact with your audience. [hint: the latter is WAY more important]
BROCSway has benchmark models that can be molded around your style of business. We will look at various avenues of creating awareness and what it truly take (both your time and money) to execute effectively.
If you’re value proposition matches your target customers’ demand, you should never have to sell. We live a transparent age in which customers easily become self-educated as to what to expect from a purchase. Customers can quickly scan Google reviews, inquire a Facebook group, and/or compare competitive offerings. How will you manage their expectations and deliver a message that resonates; content that will give them the understanding of the value of your offering?
BROCSway helps you leverage the best practices across industries to position your business so your customers are asking you how to purchase rather than you asking them to make a purchase.
The Fulfillment stage is where your passion lies. This where you do you so well. Out of all this aspects of the BROCS methodology, the Fulfillment stage of the Business Strategy can have the largest variance among businesses. The how and what of each your value proposition deliverable is where you can have the most differentiation in the market. With that comes word mouth and all other roads to prosperity.
BROCSway documents and analyzes how you make your secret sauce. BROCSway helps you create an internal ‘assembly line’ through process flowcharts and checklists so you can maintain quality and incorporate customer feedback on a continuous basis.
Relationships with your customers will be core to your prosperity and sustainable growth. How can you ensure you met or exceed expectations? If you fall short, how can you still retain a customer for repeat business? Learning from the past and planning for possibilities puts you in position for success. Holding your business to high standards is important. Knowing what that standard is and how to measure is a whole other thought process.
BROCSway works through the lifecycle of your business to quantify the expectation of the customers and then measure the impact your relationship has on both you and your customer. The circle symbol is used for a reason. We want you to creating a positive cycle of success for you and your customer.