Business Strategy

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Business Strategy

BROCSway is more than just a planning tool, it’s a mindset that puts your customer first.

Customer Journey

Business Strategy is the foundation of your enterprise; from identifying the best customers to creating lasting relationships. 

The Business Strategy focuses on the customer journey. It’s not about a sales funnel, rather a journey of providing value to your customers.

BROCS BLOCS

Target Market

KNOW YOUR TARGET MARKET

Your customer is the most important element of your business. Close your eyes. Imagine you are your customer. This could be an individual consumer or a decision maker for a company. Describe their day from beginning to end. What’s their daily routine? Where else do they go? What are they trying to accomplish? What job in their business or life are they trying to complete better and/or more efficient?

BROCSway will help you answer these questions and many others to properly identify the best target market for you business today and tomorrow. We breakdown everything including personas, keyword trends, and size of market.

Awareness

CREATE AWARENESS OF YOUR OFFERING

How will you get your Target Market’s attention? If your business is online, do you seek to become omnipresent; should your Target Market see you everywhere they go? Note, when starting out, dabbling in the successful approaches to each platform can often lead to failure. You can’t just ‘use social media’. You need a strategy: a plan that states exactly how you will not only create content but also interact with your audience. [hint: the latter is WAY more important]

Evaluation

CUSTOMERS EVALUATE YOUR OFFERING

If your value proposition matches your target customers’ demand, you should never have to sell. We live in a transparent age in which customers easily become self-educated as to what to expect from a purchase. Customers can quickly scan Google reviews, inquire on a Facebook group, and/or compare competitive offerings. How will you manage their expectations and deliver a message that resonates? The answer is providing content that will give them the understanding of the value of your offering.

Fulfillment

FULFILL YOUR CUSTOMERS DEMAND

The Fulfillment stage is where your purpose lies. This is where you shine: ‘you do you’. Out of all these aspects of the BROCS methodology, the Fulfillment stage has the largest variance among businesses. The how and what of your value proposition deliverables is where you can have the most differentiation in the market– with that comes word mouth and all other roads to prosperity.

Relationship

BUILD LASTING RELATIONSHIPS

Relationships with your customers will be core to your prosperity and sustainable growth. How can you ensure you meet or exceed expectations? If you fall short, how can you still retain a customer for repeat business? Learning from the past and planning for possibilities puts you in position for success. Holding your business to high standards is important. Knowing what that standard is and how to measure is a whole other thought process.

BROCSway works through the lifecycle of your business to quantify the expectation of the customers and then measures the impact of your relationship on both you and your customer. The circle symbol is used for a reason. We want you to create a positive cycle of success for you and your customer.

Finding Your BROCS BLOCS with the Map

Staying true to the BROCS philosophy of putting the Customer (you) first, the BROCSway.com site is designed with color-coded solutions that indicate where the solutions can fit on your Customer Journey Map.

Platform

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Chapter 1: Getting started

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Chapter 2: Coronavirus Cyberattack Statistics

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Chapter 3: General Cybersecurity Statistics

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Chapter 4: Phishing & Email Attack Statistics

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Chapter 5: Industry Cybersecurity Statistics

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Chapter 6: Privacy Statistics

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Chapter 7: Privacy Statistics

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Chapter 8: Privacy Statistics

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