Physical Services

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Physical Services

Service businesses are those that prioritize helping people in many ways. Though service business can reside in the digital world, the main difference between digital and physical service business is the in-person engagement aspect. Ranging from mechanics, designers, photographers, cleaners, coaches, errand runners or any number of other jobs, service businesses help life run smoothly. 

Whether your talents could be categorized as a necessity or luxury, if you enjoy helping others and in-person contact, starting a service business may be the right choice for you. Though quality customer service is a need of every business, those who run physical service businesses interact with customers more than other types of businesses. If you are in the stages of deciding what kind of business to start, the ability to work with others and prioritize communication is of the utmost importance. 

If you are a person who knows that people skills are a strength of yours and you have a service you can offer, there are many benefits to starting your own physical service business. Since you and your expertise are the product you will be selling, there is a relatively low cost to starting a business like this. You have the benefit of not worrying about production packaging costs. Instead, your focus is on building an exemplary reputation and building awareness of your services. 

Compared to other types of business models, a physical service business also has the added benefit of flexibility. From your time management perspective, you have the flexibility of working whenever you want. You control your schedule and which customers you want to work with. Since your schedule has more flexibility, you also have the ability to tailor your service to an individual client’s needs. You are able to be more attentive and more accommodating with your clients when you have control over your time. 

In addition to following through on your work commitments, fulfillment in this case takes on a more holistic meaning as well. You have the advantage of connecting with clients on a more personal level as well as benefiting from the psychological byproducts of helping others. The more empathy and connection you practice with your clients, the more you will receive higher levels of customer satisfaction and return clients. 

Defining Your Service

A common mistake those creating their own physical service business make is trying to offer too much. Though you may be competent in many skill sets, the key to defining your business is determining which services you can offer with excellence. Start with deciding one solution you can consistently deliver with great results. This decision should also be informed by the research you have done on your target market and the pain points you wish to alleviate for your customers. 

Especially with a physical service, defining your offering should be determined by the experience you want your customers to have. Defining this aspect returns to your value propositions. Do your potential customers prioritize convenience? Lower pricing? Extended hours? Proximity? What do they need and what are you offering to meet those needs? Answering these questions will allow you to narrow the scope of your service offering as well as inform logistics such as how many customers you can take on at once. 

Those who run service businesses in their infancy often think that they have to take the work where they can get it. While this mindset may be true from a monetary standpoint, you have to keep in mind that your first customers and their experience create the foundation for the future of your business. Being very clear about what kind of customers you will select will be extremely beneficial to you in the long run. You can increase the odds of attracting the right customers by being very clear about who you want to serve and what your boundaries are. Having a clear understanding of your target market’s needs allows you to design your business exactly the way you want to run it with the customer experience at the forefront of your decision making. 

Design

Because you are offering your own time and talents in this type of business, the design phase is about your own systems and process to ensure visibility and quality customer experience. Before a potential client reaches out to you, you should ensure that they have access to the vital information that establishes your qualifications and excellence. 

The reference point for this information will be your website to most potential clients. Therefore, it is important that you ensure you have a well designed website that provides your story, the services you provide, your portfolio (if applicable), customer testimonials, and a clear pricing method. The more insight you can provide into the customer experience will help eliminate the fear of the customer being unpleasantly surprised throughout the deliver phase. 

For your own management, the design phase should also include decisions about your own systems and processes. How and when do you engage with your customers? When do you bill? Are checkpoints needed? How will you track and engage potential customers? All of the “behind-the-scenes” aspects of running your business should be decided at this point as well. Inevitably, there will be moments of adjustment or change to these in a service based business, but you set yourself up for success by having a plan to implement from the get-go. 

Develop

The develop phase will look a bit different depending on where you are in the business creation process and what service you offer. If you are starting a business without previous clients, the develop phase will include testing out the systems and processes in the design phase and adjusting as needed. If you are transitioning from freelancing to a business, you might have systems and processes already in place that may need a bit of tweaking as you continue to grow. 

Since you are offering a service the develop phase will happen in tandem with the deliver phase as you will be responding to customer and business needs through trial and error. If your service is also project based, develop and deliver also happen simultaneously as you will need to get client approval throughout certain stages. 

Within physical service based businesses, it is also important to remember that the develop phase includes your own personal development. As you receive more feedback from customers or have a desire to include other services, you should prioritize your own mastery of these new developments before implementing them into your service offering. For example, if you are a photographer who is consistently getting requests from clients to do video services as well, it may be in your best interest to develop the skills you need to offer photography and video services as a packaged deal. As your business grows, your knowledge of your field and ability to fulfil customer needs should grow as well. 

Deliver

For physical service businesses, you will spend a majority of your time with customers in the deliver phase. Therefore, practices in this phase mostly center around your engagement with the customer and ensuring quality work on your part. Dependability is the largest factor in the deliver phase for physical service businesses. You need to be able to be on time and reliable in your follow through of the service. You should prioritize a positive and patient demeanor with your clients at all times while still being firm and upfront with expectations. You want to be sure you are timely and thorough in your communication responses. Especially with payment, you also want to be clear about how and when you should be paid. 

Ultimately, as a service provider, your job is to make life easier for your clients. Whatever you can do to ensure the process is as seamless for your client should be done — within reason. When you offer a service to others there is the chance that the attitude of the client will not be respectful of your time or expertise. This is why it is vital for you to establish the expectations with clients upfront. Be forward with when it is appropriate to contact you, the hours you are willing to commit, and the tasks you will be completing. Hopefully, most clients will be very pleasant to work with, but in the case where they aren’t, it is very important for you to establish your boundaries with them as well.  

What's Next?

Physical service opportunities are available in all fields and industries. If you know you have the desire to start a physical service business but unsure of what exactly to offer, start by examining your own strengths. From there, you can research current opportunities for physical services within your expertise and decide where you might fit in. Really focus on where you shine and where your interests lie. If you are going to succeed as a physical service based business owner, you have to make sure you are committing to something you are passionate about and can repeat those services over and over again. If you can confidently say that you have a feasible service to provide, can work well with people, and you are passionate about what you do, then you are on the right track to creating your own physical service business. 

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Chapter 1: Getting started

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Chapter 2: Coronavirus Cyberattack Statistics

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Chapter 3: General Cybersecurity Statistics

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Chapter 4: Phishing & Email Attack Statistics

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Chapter 5: Industry Cybersecurity Statistics

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Chapter 6: Privacy Statistics

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Chapter 7: Privacy Statistics

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Chapter 8: Privacy Statistics

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