What does BROCS Stand For?

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Simple Framework for Business Action

BROCS is a framework designed to plan MONEY and TIME for any type of business. The letters of BROCS stand for:

BROCSway is putting the strategic structure into action. There is no one size fits all. It’s about taking the fundamental elements of business and designing them to coincide with your business, your life, your way; the BROCSway.

Customer-Centered Design

The BROCS framework is completely designed around the customer. Using the best practices for human-centered design principles, we are changing the game on how businesses should be planned. When you put your customer first, you are more likely to succeed.

A business first organization tends to use the term ‘marketing’; rather, we use the word ‘Awareness’. Companies try to market their products/service to customers, but, if you truly want to appeal to the customer, what really happens is that the Customer becomes Aware of the product/service. Hence, awareness includes promoting your product/service but it does so with the customer in the forefront. 

Much like ‘marketing’, BROCSway steers away from the word ‘sales’; rather, we use the word ‘Evaluation’. In a traditional sense, companies try to sell their products/services to customers. What BROCSway does is embrace the action of the customer. The Customer evaluates what the product/service has to offer. It then comes down to how effective your communication of value to the consumer is and determines whether the Customer chooses to buy or not.

Modular BROCS BLOCS for Endless Solutions

Think about kids building blocks (like Legos). With all the various sizes, colors and designs, the structures you can build are limitless. The same goes with the various businesses you can build with BROCS BLOCS. Name any problem, and there is a combination of BROCS BLOCS that will create the optimal solution. Which ones and how will they work together? That is all part of the journey.

In the same way that structures built from kids’ blocks are countless, so are potential BROCS BLOCS. The world is exploding with solutions to help you run your business: from services to software to products. With the state of technology, we can find nearly anything we want or need…that is, of course, if we can sift through the millions of options available. 

Doing things the right way, the BROCSway, means that our team curates the BROCS BLOCS to help you choose the best solutions, essentially eliminating the need for endless shifting. 

Business Strategy

What’s the underlying type of information you want to share and how does fit within the context of the solution you are bringing to your target market. Some examples that grab the attention of people on LinkedIn include:

Revenue Strategy

BROCSway analyzes your value proposition and the market to determine the best price for product or service. We look at your price today and what you can be charging tomorrow. We will find the right pricing model to sustain your work and life goals.

Operating Strategy

Your business needs a fluid system for all aspects of your business. BROCSway generates customized process checklists to give you more control of your time and results. We utilize your long-term goals and business strategy to create achievable tasks in a timely manner to ensure your daily activities are leading you to prosperity.

There are only four (4) ways to DO any type of business activity. Each has its pros/cons, and more importantly, each has a significant impact on your MONEY and TIME.

Do It
Yourself
Money
Time
Do It
Together
Money
Time
Done
For You
Money
Time
Done by Software
Money
Time
raphael_smallgear

Wanting to learn more about how BROCS BLOCS can help your business thrive? We are continuing to work on creating BROCS BLOCs for people to learn and grow from.

BROCS BLOC
10 min read

Cadence: Frequency

No matter what platform you use, you should be strategic about your approach and content production. This means developing well-thought out campaigns that have a purpose.

When (Day & Time)

Here are stats when most people engage with LinkedIn:

Consideration

For every piece of content you produce, you are essentially asking your audience to take time out of their day to consume your content. How much do you value their time? Consider this when creating your content. Is it valuable to your audience. Are you providing solutions or just restatting their problems

Conversation

Remember 2 ears, 1 mouth. As much as you should create awareness by posting content via your business profile, you should spend more time engaging with other

Think about how many people are doing what you are doing…creating a TON of content to show the world. Sometimes everyone gets so caught up sending creating content around their own messaging that few actually take the time listen.

In other words, what is success of your campaign going to look like? Engagement (Likes, Shares, etc) are great key performance indicators. They get you excited. You start seeing comments, you ask “who is this taking the time to engage with this content I spent time/money creating”…now what if the person asking that question was someone in your target market; a potential customer. When you show them you have taking the personal time to truly engage in what matters most to them, it will speak volumes in terms of you listening and putting them first.

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Chapter 1: Getting started

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Chapter 2: Coronavirus Cyberattack Statistics

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Chapter 3: General Cybersecurity Statistics

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Chapter 4: Phishing & Email Attack Statistics

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Chapter 5: Industry Cybersecurity Statistics

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Chapter 6: Privacy Statistics

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Chapter 7: Privacy Statistics

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Chapter 8: Privacy Statistics

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