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Your first step towards prosperity

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Capital Strategy

Understanding what business capital means for your business can help you establish better money, time, social, and self capital for your business.
10 min read

Target Market

Your business strategy should be focused on the customer journey and less on sales. Providing value to your customers will lead to success.
10 min read

Awareness

Customers engaging online can be won over with good content development. In today’s market, consumers look for brands they can trust and connect with.
15 min read

Business Strategy

Your business strategy should be focused on the customer journey and less on sales. Providing value to your customers will lead to success.
10 min read

Revenue Strategy

Pricing your products and services can be a difficult task to complete on your own. BROCSway is here to help create a custom Revenue Strategy for you.
15 min read

Sustainability Strategy

Sustainability all comes down to meeting your needs without compromising your resources. Use the BROCSway framework to guide you.
10 min read

Operating Strategy

Operating Strategy puts the “how” into your business plan. BROCSway can help you execute your business plans while saving you time and money.
10 min read

What is a Brand and Why is it Important?

Developing a brand requires more work and brainpower than you might think. BROCSway can help your brand develop into something your customers can trust.
30 min read

Value Proposition

The key to creating a great value proposition is understanding what your customers need while being unique from other competitors.
15 min read

Physical Services

Physical services are available in almost any industry. If you have the expertise and the interests to get involved in the service industry, we can help.
15 min read

Physical Products

In product-based businesses there are differences that owners need to consider. BROCSway can help you create a unique client interaction to increase sales.
10 min read

Digital Services

The most common type of digital services come from on-demand work and freelancers. If you are looking to establish your brand, contact us today.
10 min read

Digital Product

One of the best ways to growing your business is by developing digital products. Offering at lesat some type of digital product can help connect customers.
10 min read

Fulfillment

Creating each customer fulfillment process requires making some essential decisions on your part before you get to the design and delivery stages.
15 min read

Evaluation

Designing your business evaluation around your client’s needs is the best way to connect with them. Always meet your clients where they are.
15 min read

Evaluation - Direct

A customer in the evaluation stage is comparing prices between your business and others. Take the lead with the best practices for direct evaluation.
15 min read

Building Brand Awareness Through Social Media

Social media can be one of the best tools to use when growing your busines betweening choosing the right platform and establishing goals for your business.
15 min read

Building Brand Awareness Through SEO

Creating an effective SEO strategy for your business can draw more organic traffic for your business and help you rank on SERP pages.
10 min read

Building Brand Awareness Through Marketplaces

It is important to build your brand awareness strategy around the marketplace that fits your brand. This allows you to control the perception of your brand.
15 min read

Building Awareness through Content

Customers engaging online can be won over with good content development. In today’s market, consumers look for brands they can trust and connect with.
15 min read

Building Awareness through Video

In order to successfully use video to drive brand awarenss, you need to have consistent brand voice, themes, and visuals. BROCSway can help you get started.
10 min read

Customer Consumer Tribe

Understanding the “tribe” mindset can give small businesses or those who run an online store a leg up. Learn how to make tribes work for you.
15 min read

Building Awareness Through Referrals and Direct Outreach

Finding the right approach for building awareness for your business can be tricky. From referral programs to direct outreach, BROCSway can help.
10 min read

Customer Consumer Persona

Are you unsure on what a customer persona is and how it can benefit your business plan? Let BROCSway be your guide to creating the perfect customer persona.
10 min read

Building Brand Awareness Through Communities

Building brand awareness for both online and in-person communities is a difficult task, but one that can be key to success for your business.
10 min read

Elements of Brand Voice

One of the most challenging but engaging parts of starting a business is developing a brand voice. BROCSway can share tips for how to find a brand voice.
15 min read

Customer Consumer Cohort

Understanding the customer cohort demographics that frequent your business can help you develop more targeted marketing and appeal to more customers.
10 min read

What is a Brand Identity and Why is it Important?

When someone asks, “what is brand identity,” the best way to answer that is by thinking about who your brand is. All elements of your brand play a factor.
10 min read

Building Awareness through Audio

Podcasting is one of the newest trends as far as building brand awareness through audio. If your brand can benefit from audio, try starting a podcast.
10 min read

What does BROCS Stand For?

BROCS is a framework designed to plan money and time. The letters of BROCS stand for: business, revenue, operating, capital, and sustainability.
10 min read

What are Brand Visuals and Why are they Important?

If you are asking, “do I need brand visuals,” the answer is yes. Brand visuals can really tie your brand identity together to make a cohesive brand.
10 min read

Simple to Use One Page Business Plan

We provide the most concise one-page business plan you’ll ever need to visualize your success and motivate your progress every day.

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